Design & research
for product-led growth
Hey, I'm Naomi. I partner with agile teams across product & engineering to make thoughtful, inclusive and accessible customer journeys. I'm skilled in design systems, rapid prototyping and human-centered design.
Featured Work
eConsult Smart Inbox (SaaS)
eConsult Smart Inbox
We delivered a greenfield, feature packed, AI driven smart inbox optimised for Primary, Secondary & Urgent Care.
A new SaaS product to help GP practices manage their practice demand virtually through a single platform. This project used iterative design thinking models and smart AI solutions to simplify the process of managing patients.
My role: Lead Product Designer
10 minute read ~ Process deep-dive
10 minute read ~ Process deep-dive
Desktop only
BT Pension Scheme
Clinigen eCommerce
We redesigned the portal that 300k members use to manage their pension.
A new, end-to-end, direct-to-consumer eCommerce ordering tool for controlled drugs to service procurement teams and clinicians at hospitals. This initiative enabled a direct route to customers through a standalone platform, improved the customer experience and increased revenue.
My role: Senior Interaction Designer
Awards: Digital Impact Award 2021
4 minute read
6 minute read ~ Process overview ~ GDS design system
Desktop only
Teaching art during lockdown
UI Design
CeraCare
Teaching colour theory, perspective and a variety of techniques to secondary school students over zoom
An end-to-end Android & Desktop experience for Medication Logging - this complex domain streamlined medication management for a diverse user base including HQ admins, managers, supervisors, risk specialists and carers.
My role: Lead Product Designer
5 minute read ~ Mentoring, Self Development, Art + Design
Looking to run a project together or have a chat about your requirements? Get in touch!
Looking to run a project together or have a chat about your requirements?
Get in touch!
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Based:
Canary Wharf
Hoxton
Hoxton